Key AV trends for 20232023 | march
It’s hard to talk about AV trends in isolation from what’s currently happening in the entire new technology industry. The fact that artificial intelligence is increasingly making its mark in almost every sphere of our lives, or the need to adapt to a completely new hybrid reality, are aspects that shape the future of AV. In today’s article, we will focus on the most important AV trends for 2023, the predictions which are based on reports, industry publications, our own tests of devices, as well as the conclusions of this year’s ISE.
Technology trends – more than technology
Trends are much more than just individual technological solutions. They are specific directions and tendencies that will manifest themselves in human behavior, human-technology interactions, as well as changes in the labour market and approaches to particular phenomena. The entire evolution of the IT world relates to three basic areas: interaction, information and calculation. Changes in the IT world are also reflected in business. The significant increase in the importance of cybersecurity, trust in data or the need to constantly adapt solutions to the needs of users, confirm that business is the driver of technology, not the other way around.
A new level of interaction
2023 is certainly bringing changes in our approach to interaction. We will strive to make interactions between people and technology comprehensive and advanced, while delivering the highest level of user experience. Our main focus is to make the most of the potential of technology – with simple and intuitive use of devices. In the AV industry, this means going to an even higher level of adapting multimedia to the new reality. At ISE, we could observe screens and displays equipped with even more functionality, allowing simple and intuitive operation. More and more manufacturers of transparent led screens and monitors are also emerging, indicating that the market is responding quickly to the growing needs of users.
In hybrid workplaces, public institution facilities, as well as in universities and schools, we will strive to make our interactions as natural as possible. Modern technological solutions are expected to increase our digital competence, positively influence our productivity, and foster integration. The naturalness of our interactions will certainly be influenced by the possibilities associated with tracking meeting participants (a camera that follows their movement around the room), as well as increasingly better image and sound quality. Meeting, lecture and lesson organizers are able to launch meetings, lectures and lessons with a single click, allowing them to fully focus their attention on the participants. AI will take voice and image recognition capabilities to a whole new level. As a result, devices will be able to better understand our needs and adapt to them, which in turn will result in an even better user experience.
Even more information in one place
Our approach to information is now being reshaped. The way we obtain it is changing, and our trust in information sources is being put to a constant test. The change taking place is obviously related to the development of artificial intelligence. The production of information has become faster than ever, and each successive version of AI provides more and more advanced capabilities for creating different types of content. Thus, we are facing a huge challenge related to trust in information and its flow.
The flow of information should be smooth and fast – no matter the working or learning system. In the hybrid educational reality, it is important for lecturers to know which sources students obtain information from and whether it is in accordance with previously agreed rules. In the context of information, one of the most important trends of AV 2023 is to provide as much information as possible, on one screen. A good example of this will be the Microsoft Teams Front Row 21:9 Monitor, which can replace two monitors in a room. There will also be even more all-in-one touch screens on the market: a touch screen with speakers and a microphone. Hence we will be moving towards not only being able to convey yet more information on a single screen, but also aiming for a single touch screen to perform even more functions.
Flexibility – the most important competence of 2023
The pandemic has contributed to a significant increase in technology investment. Most services have moved to the online world, and the environment in which we work and learn has also changed to virtual. It seems that the reality we know has permanently changed to one set in the digital world. Google and other big companies were hiring in record numbers during the pandemic. However, as time went on, it became clear that people did not want to stay online permanently at all. The pandemic passed, and we began to adapt to an even different hybrid reality.
In a post-pandemic world, flexibility proved to be key. In the AV industry, we will bet on solutions that respond to the dynamically changing needs of the audience. The spaces of the future are those where technology supports development: people, companies and competencies. They are also the spaces that, if necessary, can be easily adapted to new realities and users’ needs. Our task, then, will be to constantly observe the changing environment and respond quickly to the new reality.